Why Outdoor Advertising?
With substantially more working single-parents, longer commutes and more miles being driven by a record amount of vehicles, the audience for outdoor is growing at an extremely rapid pace. All the while, the competing media has become more and more fragmented by the addition of thousands of satellite and cable TV channels, Internet sites, magazines and newspaper publications, leaving outdoor as the one medium that can’t be missed or diluted. The outdoor industry has enjoyed a recent boom in outdoor use as more businesses than ever last year turned to outdoor advertising as their most cost-effective means of reaching their customers. Billboards are high-impact as well as low-cost and they convey the message day or night and rain or shine.
With the advent of printed vinyl covering, the advertiser can also rely on a consistent photo-quality finish. It is not surprising that over 250,000 businesses used billboards to post their advertising messages last year.
Ashley Media was founded in 1998 in North Little Rock, Arkansas by J.D. Ashley, Sr. and son, Todd Holsted Ashley, Sr.
They began with the construction of a 12′ x 40′ stacked Billboard located on Interstate I-40.
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